Ramada Hotel & Suites Ballina, now in its sixth year of operation, has retained its 4 ½ star rating status following a recent inspection by AAA Tourism, the only recognised star rating scheme in Australia.
“The criteria has changed substantially to now encompass cleanliness, quality and condition as a priority over facilities and service” said Ms Karen Whiteford, General Manager of the Ramada Ballina.
“This has been driven by customer feedback. Under the previous rating system a hotel may have a day spa, sauna, tennis courts, 24 hour room service, reception, valet parking etc however the property may be quite aged and not in good condition, yet a modern hotel without similar facilities may have only been awarded a 3 star rating.
Consumers rated quality, cleanliness and condition being the most important components in their accommodation selection criteria. “We are pleased to have achieved outstanding results across all of these areas,” said Ms Whiteford.
The renewed rating is consistent with Ramada Ballina being awarded the Trip Advisor 2012 Certificate of Excellence. “To have the 4 ½ star rating maintained and the Trip Advisor accreditation is a real credit to our Hotel Team and the Ballina region. Guests constantly comment on the wonderful natural attractions and pristine environment of Ballina and surrounding areas,” said Ms Whiteford.
In addition, the management team of Ramada Ballina has also renegotiated with Ramada International the continued use of the Ramada branding rights for the foreseeable future.
“We’ve been very happy with our association with Ramada International and the way the national visitor market has supported the Ramada brand in Australia. With the brand being internationally recognized, along with the ability to tap into Ramada’s international distribution, it provides a strong presence for Ballina and the Northern Rivers in our key international markets” said Ms Whiteford “I’m happy to say, it looks like it will remain as a Ballina icon for sometime.”
Ramada Ballina has accommodated more than 100,000 guests and has seen millions of dollars in economic benefits injected into our community with little sign of this abating.
“Despite the GFC, flooding and the bypass, we have seen continual growth since opening in 2008 and we believe this will continue for now and years to come” Ms Whiteford stated.